When we think about the hottest trends in marketing, we think about mobile. When we think about mobile, we think about QR codes, those checkerboard-like squares that, when scanned with a smartphone, take users directly to a website. QR codes can be static or take consumers to personalized URLs.
Tags: UntaggedOne of the most common mistakes companies make is to equate customer satisfaction to customer loyalty. A company that fails to recognize this fact risks finding its most satisfied customers switching to the competition. In a recent customer satisfaction study of 10 major industries, an average of 72% of the respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed also said that they were very willing to switch providers for any reason!
Tags: UntaggedMany perennial graphic production problems — missing fonts or image files, for example — have traditionally plagued designers who submit print files as native application files, such as QuarkXPress or Adobe InDesign. One solution has been to submit jobs in PDF format, but you no doubt know from experience that PDF isn’t always foolproof. However, there are some simple steps you can take to ensure that the PDF files you send to Printhink are as trouble-free as possible.
Tags: UntaggedMore and more, we are hearing about 1:1 printing or “print personalization” (using printed pieces, often with four-color text and graphics, to talk directly to recipients based on name, gender, past purchase history or other information) to achieve higher response rates and better return on investment (ROI).
Tags: UntaggedThe three-fold brochure and other folded pieces contain several traps for the unwary. This article will guide you around common folding pitfalls and towards the gold at the end of the rainbow: three-fold brochures that look and fold perfectly.
Tags: UntaggedJust a quick note to say Happy Holidays, Merry Christmas, Happy New Year, Happy Hanukkah, Happy winter solstice, and a variety of other mid-winter greetings to you all!
We hope you have a safe holiday season, and we look forward to working with you in the new year!
Warmest regards,
The Printhink Team

It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software developers and print service providers are working to make this technology accessible to everyone, whether created offline or accessed through the Internet. It requires a little upfront work, but especially for long-term applications, it can have a big payoff.
Tags: UntaggedQuick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants have spent millions in advertising with the goal of being at the top of your mind. You can repeat this exercise in any product category—tennis racquets, carpet cleaners or ballpoint pens, for example. If someone asked your customers to name a company in your product category, would you be top of mind?
Tags: UntaggedQuick! Name something you can do for the environment that is quick, easy, and really makes a difference.
Did you say buying environmentally certified paper? If not, you should. Not only do environmental paper certifications benefit the environment by ensuring that fiber is harvested legally and responsibly, but they actually help to promote the protection of forests. How do they do this? Read on.
Legal, Responsible Harvest
There are three primary environmental certifications for paper. These are the Forest Stewardship Council (FSC), the Sustainable
Forestry Initiative (SFI), and the Programme for the Endorsement of Forest Certification (PEFC), an international umbrella
organization. Each certification system uses somewhat different standards and covers different elements in the chain of custody,
but they all focus on the long-term health of forests and protection of local communities.
FSC-certified paper, for example, requires . . .
- No conversion of forests or any other natural habitat
- Respect for international workers’ rights
- No use of hazardous chemicals
- Respect for human rights with particular attention to indigenous peoples
- No corruption—follow all applicable laws
- Identification and appropriate management of areas that need special protection (e.g., cultural or sacred sites, habitat of endangered animals or plants)
Other certifications offer similar protections.
Buy Paper, Protect a Forest
Wait, it gets even better. When you buy environmentally certified paper, it also helps to grow forests, too. How? Commercial forestry provides an incentive for landowners not to sell off for development. Nearly 60% of our nation’s forests are privately owned. According to Print Grows Trees, an educational arm of the Printing & Graphics Association MidAtlantic, one in five acres of family-owned forestland is owned by someone at least 75 years old. As these owners age, this land is being divided, sold, and transferred at an alarming rate, often for urban development.
In fact, Print Grows Trees reports that 55 million acres of forestland are owned by people who plan to sell or transfer some or all of their land in the next five years.
How can we protect these rich ecosystems? Give landowners an economic incentive to hang onto them!
"Owners of woodlands have to pay taxes. Protecting these woodlands against fire, insects, invasive plants, and illegal logging adds more expense to ownership. When the land can pay for itself with selective harvesting and replanting of portions of these woodlands for timber sales, there’s less chance that a landowner will have to sell to a developer. But when the market for timber goes away, those landowners often don’t have a choice." [1]
Certified Forests Are Healthy Forests
Another reason buying environmentally certified paper helps to support forests is that responsibly managed forests are healthy
forests. Certified forests are under the management of professional foresters who manage them for long-term sustainability, wildlife
habitat, and water and soil conservation, as well as recreational use. When you print on FSC-, SFI-, PEFC-, or other certified
paper, you are helping to protect wildlife, biodiversity, carbon sequestration and, most importantly, water.
So why buy environmentally certified paper?
- It’s easy.
- It protects forests and ensures healthy, growing forests for future generations.
- It really makes a difference.
When was the last time doing something so good was so simple?

